WHAT FACTORS AFFECT A PROMOTION SYSTEM’S LONG-TERM USE?

Journal of Management and Marketing Research, Volume One, December, 2008

AUTHOR:
Dan Baugher
Andrew Varanelli
Ellen Weisbord

ABSTRACT:

Views of constituents toward alternative promotion systems are examined. Using a survey with 11 bipolar adjective scales, subjects compared a performance-based system to a content-based exam for two positions in a state agency, one professional and one upper management. The performance-based system was rated as more effective, innovative, and comprehensive, but also less efficient (p < .05) for both positions. A qualitative analysis of the agency over twenty-five years suggests that initial positive perceptions of the promotion system, along with support from top management and the corporate culture, are fruitful areas to research in explaining a promotion system’s length of use.

Keywords: promotion system, performance-based, content-based, employee perceptions, bipolar adjective scale

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