ANALISIS KINERJA KARYAWAN PEMASARAN DAN PENGARUHNYA TERHADAP KOMPENSASI, KEPUASAN KERJA, DAN KEPUASAN KONSUMEN PADA BANK PEMERINTAH DAN BANK SWASTA DI KOTA MAKASSAR

analisis, Maret 2008, Vol 5 No. 1: 39 - 52
ISSN 0852-8144

AUTHOR:
Jusni
Staf Pengajar pada Fakultas Ekonomi Universitas Hasanuddin

ABSTRACT:

This research is aim to measure and analyze the impact of motivation, capability, opportunity, perception roles, and worksite environment on marketing employee performance, the impact of performance on marketing employee compensation, the impact of performance, compensation on job satisfaction for marketing employee, and the impact of job satisfaction for marketing employees, and the impact of job s atisfaction on customer satis faction of stat e and private bank in Makassar Municipality. This research uses proportional stratified random sampling technique, in which 30% samples (219 respondents) are taken from marketing employees of each bank, state and private banks, of which they are marketing managers and relat es, Funding Offi cers, and Account Officer, Customer Offi cer as well. The number of customer samples is also 219 respondents, the same as marketing employee samples, using simple random sampling technique. Both samples, marketing employees and customers, are analyzed using the s ame technique. The result using Structural Equation Model (SEM) shows that motivation, capability, perception roles, and worksite environment have signi ficant impact on marketing employee performance. In addition, performance has significant impact on compensation and job satis faction for marketing employees, compensation has signifi cant impact on marketing employee performance, and job satisfaction of marketing employees has signi ficant impact on customer satis faction in state and private bank in Makassar Municipality as well.

Key words : marketing, customer, performance, satisfaction, compensation, bank

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